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About us

We are an international skills development company and behaviour change specialist.  We help organisations to transform their sales and negotiation outcomes by helping to permanently change the behaviour of their teams.

We call it High Performance – Behaviour Change™
and it transcends everything we do.

Global research

Our report outlines the financial gains of recent  clients. It includes a project with a €214 million international wound care company who saw a significant increase in sales.

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Latest tweets

How we can help

SPIN® is one of most iconic and revered sales training methodologies in the world. It justifies its position because of one simple reason.
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We are market leaders in negotiation training. Some of the most skilled negotiators in the world are trained by us. Clients come to us for two reasons.

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A business will never meet its full commercial potential unless it can communicate well. Communication skills are learnable.
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Knowledge & insights

Take part in our research

How successful is your sales marketing relationship? Take part in our UK survey and tell us.


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Latest YouGov research

Digitisation is driving vital sales and marketing partnership but are businesses missing out? Read our latest research.

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Your Journey to Outstanding

Disappointment is not the end of the road. It is the first step to outstanding.

Our short film dares us to aim high.

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Meet some of our clients

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