About us

We are an international skills development company. We help our clients to sell, negotiate and communicate to the highest standards in the world. Quite simply, we help them to out-think and out-perform.

Our capability goes beyond training in the traditional sense. We are verbal behaviour analysts. For decades we have researched the verbal behaviours needed for profitable business.  By aligning our clients to those standards, we can help them change the performance of their organisations.

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How we can help

sell-iconSell

SPIN® is one of most iconic and revered sales training methodologies in the world. It justifies its position because of one simple reason.
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negotiate-iconNegotiate

We are market leaders in negotiation training. Some of the most skilled negotiators in the world are trained by us. Clients come to us for two reasons.

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communicate-iconCommunicate

A business will never meet its full commercial potential unless it can communicate well. Communication skills are learnable.
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Knowledge & insights

Take part in our research

How successful is your sales marketing relationship? Take part in our UK survey and tell us.


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Your Journey to Outstanding

Disappointment is not the end of the road. It is the first step to outstanding.

Our short film dares us to aim high.

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Meet some of our clients

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