30 08, 2015

Aligning sales and marketing at Baxter Healthcare

August 30th, 2015|Case studies|

It’s a common enough scenario. The sales representative’s briefcase is full of glossy brochures extolling in detail the features of each product, yet providing little help in the sales process. At Baxter Healthcare’s Renal Division, a number of issues have, however, thrown this apparent disconnect into sharper focus: The sale is especially complex The [...]

26 08, 2015

Win-win negotiations for Siemens Business Services

August 26th, 2015|Case studies|

Outsourcing is one area of IT and business services which no sector of the economy can ignore - Graham Paxton, CEO of Business Development Outsourcing at Siemens Business Services. SBS is part of the Information and Communication (I&C) division of Siemens and is well known in the market as being a specialist in [...]

25 08, 2015

SPIN® Suite video series

August 25th, 2015|Videos|

In a series of video clips, Tony Hughes, CEO, Huthwaite Group of Companies, shares insights into the Huthwaite SPIN® Suite. Tony shares the key elements of what makes SPIN® so effective, and how Huthwaite International work with clients across the globe to achieve sustained behaviour change. Watch the series highlights below or link to the [...]

3 08, 2015

3 reasons why investing in company sales training might fail

August 3rd, 2015|Opinion|

But doesn’t Huthwaite International provide company sales training? Do they know that you have written this? Yes.  And yes. The market for training just in the UK is significant. The Inquiry for the Future of Lifelong Learning back in 2009 reported that UK company annual spend on external company training is around £2.95bn per [...]