If you want your customers to buy from you rather than from your competitors understanding their problems isn’t enough, you need to consider their “wants”, and the value of those “wants” to the individual customer.
Classroom training: Villain of L&D? “A classroom can be the catalyst for informal learning. It can give people permission to think differently and to plan what they need to learn and how. It can be the start of a journey of discovery in a group of the like-minded and similarly motivated.” One of the [...]
As we load up the hand cart and set off for an unknown destination, it can’t have escaped anyone’s attention that we are in a world where expertise is little valued. When senior politicians announce that “we have had enough of experts” we can be sure the stock of experience, knowledge and insight which [...]
Huthwaite International joins world’s top firms as founders of major consultancy industry initiative
Press release, July 8 2016. At a ceremony in London yesterday, Huthwaite International became a founder signatory to the Management Consultancies Association’s “Consulting Excellence” scheme. The MCA initiative is part of the Association’s drive to promote the professionalism and standing of the industry, and to enhance its reputation of a major contributor to [...]
Increase sales success Even in today’s highly informed L&D environment there is still a wide selection of training events which follow a traditional teaching method. Tutors impart their knowledge, participants are inspired – awash with information and ideas – and then it’s back to business as usual. Knowing ‘what’ good looks like [...]
“With you for the long run” is one of global asset management firm Schroders’ straplines. While it says much about Schroders itself, it also speaks volumes about the challenges of today’s financial services industry. In an unpredictable market and a changing world, how do you gain trust and develop the long-term relationships needed for [...]
I’ve met a fair few coaches in my time and most of them, like a lot of consultants, do not relish the idea of selling their services. I actually think that this may be more to do with an inability to articulate the real value of coaching to a potential customer than a lack [...]