The business case for SPIN® Selling

 A study of the evidence

In this report we share how six leading companies adopted SPIN® behaviours and achieved lasting and measureable sales performance improvement.


From this report you will learn:

  • How a €214 million international wound care company increased revenue by 43% in just 6 months.

  • How an anti fraud software company achieved a 50% increase in sales and 43% jump in revenue in 6 months.

  • How a global healthcare provider increased successful calls by 150%.

  • How a €40 billion euro chemicals, healthcare and agroscience multinational achieved a 38% increase in successful calls with a related drop in unsuccessful calls.

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