The business case for SPIN® Selling
A study of the evidence
In this report we share how six leading companies adopted SPIN® behaviours and achieved lasting
and measureable sales performance improvement.
From this report you will learn:
How a €214 million international wound care company increased revenue by 43% in just 6 months.
How an anti fraud software company achieved a 50% increase in sales and 43% jump in revenue in 6 months.
How a global healthcare provider increased successful calls by 150%.
How a €40 billion euro chemicals, healthcare and agroscience multinational achieved a 38% increase in successful calls with a related drop in unsuccessful calls.