/Opinion
22 03, 2017

Digitisation is transforming the sales and marketing relationship – are you ready?

March 22nd, 2017|Opinion|

The increasingly digitisation of the business world means the relationship between sales and marketing teams has been – and needs to be – totally transformed. But what challenges are businesses facing in creating sales and marketing alignment?

3 11, 2016

To challenge or not? That is the question

November 3rd, 2016|Opinion|

In a recent research survey amongst procurement professionals, on behalf of the Management Consultancy Association’s Consultancy Buyers Forum, I got quite a strong reaction to the question: How do you challenge the business? The overwhelming response was one of: challenge is not something that we do, or if we do, we would call it [...]