Companies capable of disrupting and transforming markets usually do so by challenging traditional ways of working.
US telecommunications provider Calix Inc is one such company. Recently congratulated by a new hire for having the best Onboarding programme he has ever been through, Executive Vice President for Global Sales and Marketing Michael Weening attributes this to a simple principle. Record everything. We couldn’t agree more. The ability to revisit, remind and reflect is a crucial part of learning which in turn is necessary for the behaviour change often required in order to disrupt and transform a market. Read Michael’s post to find out more including the contribution that Huthwaite and SPIN® Selling are making to Calix’s world class standing.