How to achieve sustainable behaviour change when coaching for business performance. Businesses using have the greatest potential to increase performance at a lower cost than almost any other initiative an organisation can take, yet it is a route too seldom travelled.

In the sales area, where it is relatively easy to measure performance change, we have found that a well-executed coaching programme can improve sales revenue by or more, while at the same time increasing sales profitability significantly. There is ample evidence that while it may be more difficult to measure the results of coaching in other areas of business, it can have a significant impact in a relatively short time frame.

There is ample evidence too that many attempts at coaching end in disappointment and failure.  This report shares guidelines on coaching for business performance improvement to help you to set up a coaching project with the best possible chance of producing real and lasting performance change.