Value – How to capture it, how to create it
A global study of the value-creating behaviours needed for better business
Value is one of the biggest contributors to business success. This global research report, in association with the ISMM, focuses on how organisations can create it for themselves and their customers for more profitable business.
From this report you will learn:
Which behaviours are considered best practice for creating and capturing value.
How to apply value-creating behaviours to the different phases of the customer Buying Cycle.
The value-creating behaviours most closely aligned with increased profit.
How larger and smaller organisations need to behave differently.