/Global research
Global research 2018-08-30T08:00:05+00:00

Global research

The sales and negotiation methodologies from Huthwaite International are some of the most researched and validated in the world. Download our research reports below to learn the science behind the practice and the differences you can make for you and your team.

SPIN® Selling – Evidence of Return on Investment

Seven companies share their SPIN® journeys and return on investment evidence.

Read time: 30 minutes

Download

Improving Corporate Negotiation Performance

A benchmark study of how the world’s largest organisations negotiate.

Read time: 60 minutes

Download

How Well Are You Negotiating

Key insights from the biggest global survey into successful negotiating behaviours.

Read time: 25 minutes

Download

How to Create and Capture Value

A global study of the value-creating behaviours needed for successful selling.

Read time: 50 minutes

Download

Developing Effective Negotiation Skills

Learn the behaviours skilled negotiators depend on to achieve successful negotiations.

Read time: 10 minutes

Download

Developing Sales Effectiveness

An outline of behaviours relied on by high performance sellers.

Read time: 10 minutes

Download

The Science Behind SPIN® Selling

Learn the science behind SPIN® methodology.

Read time: 10 minutes

Download
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SPIN® evidence of return on investment

Seven companies share their SPIN® journeys and return on investment evidence.



Improving corporate negotiation performance

A benchmark study of how the world’s largest organisations negotiate.



Global negotiation research

Key insights from the biggest global survey into successful negotiating behaviours.



Creating and capturing value

A global study of the value-creating behaviours needed for successful selling.



Developing effective negotiation skills

Learn the behaviours skilled negotiators use and those they avoid to achieve win-win.



Developing sales effectiveness

The researched behaviours high performance sellers adopt that average sellers don't.



The science behind SPIN® Selling

Find out the researched behaviours every sales team needs to know.