The thought leadership division of Huthwaite International
Your destination for latest thinking on sales, negotiation and communication insights
Brought to you by Huthwaite's global thought leaders and industry experts
Why helping corporate buyers will boost your deal-making success
You can lead a horse to water, but how do you make it drink?
Article in Winning Edge, the journal of the Institute of Sales Management, November 2016
Seven companies share their ROI stories and how they improved performance, changed behaviour and transformed fortunes. This report is important reading for anyone evaluating their company's sales performance and / or considering a skills improvement programme.
Are your people negotiating or concession making?
By Huthwaite International | October 21, 2015
Being a people person – common sense or learnable skill?
By Steve Thurlow | February 25, 2015
How to be persuasive
By David Freedman | September 6, 2017
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