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Does SPIN® Selling work? A company share their story

Does SPIN® Selling work? In a video testimonial from Atkins Global, Simon Meekings, Learning and Development Business Partner for Sales Excellence, shares the organisation's experience of working with Huthwaite International to deliver a large implementation project to 400 people, and the impact SPIN® Selling has had.

The positive feedback and reaction to the training has resulted in Atkins looking into a worldwide SPIN® implementation with Huthwaite. So does SPIN® Selling work? Yes it does, but don’t just take our word for it, listen to our client testimonial below.

In the testimonial Simon shares insights into:

  • the Business outcomes Atkins were looking to achieve
  • how Atkins were in search of an approach which was current, had a proven track record of success, and was befitting of a leading organisation such as theirs
  • why Atkins chose Huthwaite and SPIN®
  • how SPIN® resonates with Atkins
  • the reaction to the training implementation
  • the benefits of customisation
  • embedment of training into the business.

Read the full client success story below.

View case study
Related download

Seven companies share their ROI stories and how they improved performance, changed behaviour and transformed fortunes.  This report is important reading for anyone evaluating their company's sales performance and / or considering a skills improvement programme.

Further reading

How did Urgo Medical increase sales by 20%?
By Huthwaite International | September 30, 2015

Doubling revenue in 3 years. IT firm NetEvidence share their story
By Huthwaite International | June 8, 2016

Ericsson chooses SPIN® after considering up to 30 different alternatives
By Huthwaite International | January 4, 2013