The thought leadership division of Huthwaite International
Your destination for latest thinking on sales, negotiation and communication insights
Brought to you by Huthwaite's global thought leaders and industry experts
Her Majesty the Queen – arguably the most successful British brand of the last 64 years
Secondly, whilst Her Majesty is very clearly the head of a much larger operation, she never appears alone. She is clearly part of a team, indeed the UK Monarchy is arguably the ultimate family firm. Similarly, whilst many businesses have extremely charismatic leaders, it’s those that build on the strength of their team that achieve the most. A flamboyant leader is a great marketing tool, but they need back up to deliver a successful business. As any soccer manager will tell you, strength in depth is vital for success.
Her next great attribute appears paradoxical; consistency with flexibility. We all think of the UK Monarchy as a consistent presence, yet the young Queen of 1953 is clearly a very different person to the one we know today. The UK Monarchy has at its heart enduring values and faith that form the touchstone for its actions and behaviour. Yet it displays that behaviour in a way that takes into account the demands of the present and the mood of the community. There have been mistakes, the reaction to Diana’s death being the most obvious one, but it has learned from them. Who would disagree that the family unit on the balcony at Buckingham Palace for whatever occasion it might be looks rock solid? To have any hope of longevity a company must be flexible to market demands whilst remaining true to its core values.
So, it’s easy to make comparisons, but how, in the harsh realities of today’s business world, do we make them into realities? Simple, we just do what the Queen does – we keep an open mind, find trusted mentors to guide and advise us and strive for continuous improvement. By constantly keeping development, of your products, processes and people, at the heart of your business strategy and by being flexible within the context of strong core values you can develop a platform for business success – now and in the future.
Seven companies share their ROI stories and how they improved performance, changed behaviour and transformed fortunes. This report is important reading for anyone evaluating their company's sales performance and / or considering a skills improvement programme.
The interconnection of sales and marketing – breaking down the silos
By Karen Woodhead | April 3, 2017
Siemens and Huthwaite reach for economic growth – in the toughest of markets
By Huthwaite International | April 22, 2016
The changing face of B2B selling – Why SPIN® is more crucial than ever
By Tony Hughes | March 14, 2018
If you’ve got a question or would like to discuss a project, please complete the form below. Alternatively, please e-mail or call us on +44 (0)1709 710081. We’d be delighted to hear from you..