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Why a systematic approach to selling is crucial to success

Does your organisation have a systematic sales approach?

Published in New Business

The majority of businesses don't. That means the strategy, tactics and conversational behaviours used by their salespeople to engage with customers and prospects is inconsistent.

Tony shares recent research conducted with YouGov which reveals a scattergun approach to sales across British organisations. Tony goes onto explore the importance and need of having a systematic sales approach in order to achieve sales success.

Some of the key findings reveal that:

  • 67% of large companies don't have a systematic sales approach
  • 71% of people in smaller companies don't have a single sales methodology.
View article
Related download

Seven companies share their ROI stories and how they improved performance, changed behaviour and transformed fortunes.  This report is important reading for anyone evaluating their company's sales performance and / or considering a skills improvement programme.

Download report
Further reading

How not to make a sale
By Tony Hughes | September 30, 2016

How elearning is facilitating me-learning
By Tony Hughes | May 12, 2016

How to develop profitable long-term client relationships
By Huthwaite International | January 23, 2016