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Why bad things happen to good new products
Examples of great products gone wrong
A significant new product is about to be launched. It's technologically innovative, it meets a clear market need and, best of all, it leapfrogs the competition. The product is introduced to the salesforce and they report back great initial enthusiasm from the marketplace. So why does a product with such great promise seem to be struggling for its life?
The following report looks closely at three examples of fine innovative products, from Xerox, Honeywell and Kodak, whose initial sales were so slow that corporate executives were convinced they had a major disaster on their hands.