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Hill-Rom develop their own internal SPIN® training capability

Hill-Rom, the fast growing supplier of hospital beds and related equipment, continues to extend the use of Huthwaite’s SPIN® Selling programmes.

Hill-Rom has used SPIN® Selling throughout Europe over the past four years, using Huthwaite’s local representatives to deliver the programmes in local languages.

In June this year, the company took the relationship a step further when UK training manager, Andy Jones, attended a Train-the-Trainer event to become a SPIN® accredited trainer. Andy will deliver the programme to Hill-Rom’s UK sales force over the year ahead. This move is part of Hill-Rom’s continuing strategy to win a greater share of the UK market for its high quality equipment.

Andy Jones commented, “I knew that Paul Bagley, Hill-Rom’s European Training Manager, had introduced SPIN® in Europe several years ago and it seemed the ideal programme to give our sales team the high level skills they need to sell our top-of-the-range equipment. I am looking forward to delivering the programme.”

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Further reading

How not to make a sale
By Tony Hughes | September 30, 2016

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By Huthwaite International | May 16, 2018