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Why bad things happen to good new products

Examples of great products gone wrong

A significant new product is about to be launched. It's technologically innovative, it meets a clear market need and, best of all, it leapfrogs the competition. The product is introduced to the salesforce and they report back great initial enthusiasm from the marketplace. So why does a product with such great promise seem to be struggling for its life?

The following report looks closely at three examples of fine innovative products, from Xerox, Honeywell and Kodak, whose initial sales were so slow that corporate executives were convinced they had a major disaster on their hands.

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Further reading

How not to make a sale
By Tony Hughes | September 30, 2016

How to address price pressure and sell value
By Huthwaite International | November 5, 2016

How to develop profitable long-term client relationships
By Huthwaite International | January 23, 2016