How to assess Return on Investment
Tony Hughes, CEO, Huthwaite International. Published in Customer Experience Magazine
For anyone involved in learning programmes, how to assess Return on Investment (ROI) is a constant question and correctly so. If we can’t prove that what we are doing is having a quantifiable benefit then perhaps we shouldn’t be doing it! But what is the quantifiable benefit?
Tony shares views on the importance for trainers and developers to concentrate on the things which can be influenced, can be measured effectively, and have a validated impact on performance. Tony explores the two key areas to consider in order for organisations to effectively measure ROI:
- Focus on measuring what is actually important and has a proven direct link to success – at Huthwaite we focus on behavioural skills which distinguish an average seller/ negotiator from a skilled one.
- The positive affect the process of measuring the implementation of these skills and behaviours has on the learning process for those participating in the training.