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International Reach

Global experts delivering training across Asia

Our sales expertise transcends borders, empowering companies on the global stage.

We are the world leader in our ability to deliver consistent sales transformation projects at scale with our clients.

Explore the transformative power of our sales, negotiation and communication training, and equip your team for unparalleled success.

Expert insights on an international scale

The scope of our international delivery is vast. In total we’ve worked in 109 countries and in 35 languages. We’ve worked across 69 countries for one global telecoms company alone. That’s a huge reassurance for our clients and a level of experience they find invaluable.

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Global footprint in 109 countries, in 35 languages and counting.

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35% of clients work with us for 5+ years, on numerous skills improvement programmes.

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Over 50 years' experience designing, creating and delivering training across the globe.

Sharing our knowledge throughout Asia

Our trainers are experienced in embedding a common sales language and a common sales culture within organisations that encompass different languages and cultures.

We enable your salespeople and the colleagues who support them to think about customer problems and solutions in the same way and address them with consistency.

David-Tan-Asia
With 30 years of experience, David has helped hundreds of organisations to enhance skills.
David Tan
Facilitator – Malaysia

With 30 years of experience in delivering Sales and Learning Development programmes, David has helped hundreds of organisations to enhance both their sales and strategic opportunities in their respective markets. Understanding different cultures and approaches has been the cornerstone of his drive towards this life-long learning journey.

Denise-Liu-Asia
Denise has been an L&D professional for more than 20 years, specialising in sales & negotiation.
Denise Liu
Facilitator – Japan

Denise has been a learning and development professional for 17 years specialising in sales, negotiation, strategic thinking and problem solving. She’s ideally placed to help organisations meet both their overriding business objectives and the needs of individual learners.

Steven-Zhang-Asia
Steven has been a professional trainer for over 15 years, with a focus on sales & marketing capability.
Steven Zhang
Facilitator – China

Steven has been a professional trainer and coach for over 15 years. His focus is on improving sales & marketing capability and professional behavior in various  business situations. He’s obtained high-level recognition in cross-industry training experience, especially sectors in various industries across China and Asia Pacific. 

Rachel-Hoi-Asia
With over 30 years’ experience, Rachel brings expertise in analysing the effectiveness of training.
Rachel Hoi
Facilitator – Japan

With over 30 years’ experience in the training industry, Rachel brings her expertise in analysing the effectiveness of training programmes from a unique perspective. Her ability to understand delivery effectiveness helps trainers to measure gaps and helps to improve the quality and achieve overall objectives in programme design and delivery.

philip-chan-asia
Philip has over 30 years' experience as a salesperson, businessman, consultant, trainer and coach.
Philip Chan
Facilitator – Hong Kong

Philip has over 30 years' experience as a salesperson, businessman, consultant, trainer and coach in Hong Kong and Greater China region.

Philip plays an active role in training development specifically in the field of sales development programmes. With strong sales and business management background, he understands the challenges and learning needs of different level practitioners.

Shaun-James
Shaun has been a L&D professional for 25 years, specialising in sales, negotiation and communication skills.
Shaun James
Head of Learning & Skill

Shaun has been a Learning and Development professional for 25 years, specialising in sales, negotiation and communication skills. His current role is as our Head of Learning and Skills, where he has responsibility for the quality of delivery across the international network of trainers. 

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Robin has over 30 years’ experience in L&D and in 2021 was named one of the 15 most influential people in L&D.
Robin Hoyle
Head of Learning Innovation

Robin has over 30 years’ experience in L&D, having worked internationally designing programmes, running development sessions for people at all levels in most sectors and building innovative learning interventions. He has designed award-winning corporate development programmes in the UK, seamlessly integrating synchronous and asynchronous digital delivery.

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As Director of Learning Solutions, Nick leads the team that designs and delivers our world-class programmes.
Nick Martin
Director of Learning Solutions

Nick is passionate about delivering learning solutions that make a tangible and positive difference to the individuals and organisations that experience them. With 30 years of experience in sales and learning and development, he’s dedicated to that end.​

Anders-Hjort
One of our Regional Directors, Anders leads multinational behaviour change projects across various sectors.
Anders Hjort
Regional Development Director

As Regional Development Director and behaviour change expert at Huthwaite International, Anders takes a robust approach to change management, ensuring stakeholder buy-in, participant support, and clear communication of project goals for the highest chance of success and he understands how to bridge the gap between the different cultures across a breadth of different industries.

Marco-Weijers
One of our Regional Directors, Marco leads global projects and delivers our full suite of programmes.
Marco Weijers
Regional Director – Netherlands and Germany

Marco has been Huthwaite’s Regional Director for Netherlands and Germany since 2003. His current role is underpinned by an impressive 20-year career in sales and sales management at leading companies in the field of medical supplies and technology.

Now primarily responsible for business development in the Netherlands and Germany, Marco and his team successfully deliver the full Huthwaite suite of programmes throughout those countries.

Richard-Tillary
With 10+ years' experience, Richard helps organisations achieve their sales and negotiation objectives.
Richard Tillery
Learning Development Consultant

Richard provides end-to-end learning and development consultancy services. He assesses all elements of the learning journey through TNA and learning assessment, tailors content to fit the business environment, delivers collaborative programmes, and provides coaching and feedback to help participants affirm and sustain their learning.

Katie-Adgie
With 15+ years of experience in L&D, Katie provides an innovative and energetic learner experience.
Katie Adgie
Learning Development Consultant

Katie is a highly experienced learning facilitator with over 15 years in L&D. Her experience of creating, developing and embedding learning journeys has given her valuable insight and expertise in successfully managing the requirements of an organisation, alongside the individual learner needs.  ​

A self-confessed L&D fanatic, Katie shares her extensive knowledge and passion with participants, providing an innovative and energetic learner experience in both virtual and face-to-face training environments.

Charlie-Jefferson
Charlie delivers sales and negotiation skills development to Huthwaite’s wide-ranging client base.
Charlie Jefferson
Learning Development Consultant

A highly motivated L&D professional for over a decade, Charlie delivers sales and negotiation skills development to Huthwaite’s wide-ranging client base.

Charlie’s proactive, analytical approach to learning enables him to deliver a truly customer-focussed experience. He is passionate about developing people and growing their capabilities to achieve greater personal success and improved business objectives.

Rob-Honeyman
Rob encourages an engaging environment that focuses on fostering wider exploration.
Rob Honeyman
Learning Development Consultant

Rob is a professional and affable personality with experience of delivering to groups of all sizes and has worked in L&D roles in a variety of sectors. Growing up in a military family, Rob has experience living and working in many different cultures in various countries. He currently delivers sales and negotiation skills development to Huthwaite International’s clients across the globe.​

Tony-Willshire
Tony has managed successful training implementations with many of Huthwaite’s global clients.
Tony Willshire
Learning Development Consultant

A highly knowledgeable trainer and coach, Tony has managed successful training implementations with many of Huthwaite’s global clients. During his 35 years in the industry, he has delivered across 5 continents to a variety of business sectors.

We specialise in developing and delivering tailored sales training programs that enhance core competencies for a diverse range of international clients.

Our solutions are based on extensive research into what successful sellers, negotiators and communicators do differently, and our focus is on helping global teams to achieve excellence, by employing proven methodologies and tailored strategies based on this research – meaning we can meet the unique needs of your teams across the globe.

Flexibility is key in recognising the importance of addressing diverse cultural contexts for effective behavioural change, and to do this, we explore your language, cultural and learning needs to create a bespoke strategy that's aligned with your requirements.

Explore our network and feel free to reach out for a discussion on your international project.

"The systematic sales training programmes of Huthwaite International are the best I have ever participated in! The real-world research has resulted in training that is very different from other programmes in China – in particular, SPIN® has the methodology, processes and tools."


– Ms. Yun Bing-Shu, Dragon TV 东方卫视 

Are you planning a global training initiative?

Get in touch with our team to find out how we can help your business reach its commercial potential.

Contact us

If you’ve got a question or would like to discuss a project, please complete the form below. Alternatively, please e-mail or call us on +44 (0)1709 710081. We’d be delighted to hear from you.