Expert insights on an international scale
The scope of our international delivery is vast. In total we’ve worked in 109 countries and in 35 languages. We’ve worked across 69 countries for one global telecoms company alone. That’s a huge reassurance for our clients and a level of experience they find invaluable.
Global footprint in 109 countries, in 35 languages and counting.
35% of clients work with us for 5+ years, on numerous skills improvement programmes.
Over 50 years' experience designing, creating and delivering training across the globe.
Anders Hjort
Regional Development Director
As Regional Development Director and behaviour change expert at Huthwaite International, Anders takes a robust approach to change management, ensuring stakeholder buy-in, participant support, and clear communication of project goals for the highest chance of success and he understands how to bridge the gap between the different cultures across a breadth of different industries.
Marco Weijers
Regional Director – Netherlands and Germany
Marco has been Huthwaite’s Regional Director for Netherlands and Germany since 2003. His current role is underpinned by an impressive 20-year career in sales and sales management at leading companies in the field of medical supplies and technology.
Now primarily responsible for business development in the Netherlands and Germany, Marco and his team successfully deliver the full Huthwaite suite of programmes throughout those countries.
Dorota Porażka
Facilitator – Poland
Dorota is a behavior change expert, facilitator and executive coach with over 25 years of experience in business. Her sector experience is vast, and she has worked throughout Europe in a multitude of industries.
Bobby Singh
Facilitator – United Kingdom
Bobby has been a business development professional for over 15 years and part of Huthwaite's extended training faculty since 2017. His approach to learning is to create a relaxed, supportive environment to encourage empowerment. His ultimate goal is to make good people and organisations better.
Ines Ochin
Facilitator – France
A sales consultant with more than 15 years’ experience in corporate training, programme design, and sales and learning development, Ines is passionate about sales, negotiation and coaching. She loves helping individuals and companies to reach their objectives through collaborative training programmes, coaching and feedback.
Bertrand D'Hulst
Facilitator – France
With over 35 years’ experience, Bertrand is an experienced trainer. He is skilled at delivering classroom and conferences sessions on business development for B2B and retail clients to increase turnover, improve sales management and coaching, and improve the behavioural skills of sellers.
Andrew Eaves
Facilitator – Spain
Andrew has more than 40 years’ experience in international sales and sales management and enjoys the excitement of the sales process. He continues studying and applying sales methodology in complex B2B sales and has personally trained more than 10,000 salespeople all over the world.
Marko Hänninen
Facilitator – Finland
Marko has a relationship with Huthwaite that spans over 20+ years and runs a consulting and training team in Finland, while also working as a senior consultant. He has a dedicated and strong internationally oriented consulting team with several senior consultants, who have significant sales management experience from various different industries.
Marianne Bredgaard Karlsson
Facilitator – Denmark
Marianne is an accomplished business leader with over two decades of experience in sales, coaching, and organisational development. With a strong business acumen and profound leadership insight, she has built a solid track record in driving organisational change and developing high-performing teams.
Marianne is committed to implementing evidence-based performance standards and behaviours in the programmes she delivers, and she excels at fostering strong relationships that enhance collaboration and shared success. Her extensive experience and strategic approach make her an invaluable asset to Huthwaite and their clients.
Per Hussmann
Facilitator – Denmark
Per has experience working in many areas, from administration to development and strategy to implementation and sales. He is passionate about the evolvement of employees at all levels of an organisation. His main focus is helping participants on their learning journey towards effective negotiation, improved presentation skills, leadership and communication.
Adrian Foster
Facilitator – United Kingdom
Adrian has had senior-level corporate leadership roles in global business over 30+ years. He’s delivered many training courses, coaching executives across Europe and the USA and has developed sales training modules based around the Huthwaite SPIN® method.
János Csebfalvi
Facilitator – Hungary
János supports people in their development to achieve their key results and to create higher shared value with their stakeholders.
With his 20+ years of experience around the globe, he catalyses knowledge, skills, experience, people, strategies, processes, projects, and entities through face-to-face or small to large group dialogues.
Ian Froggatt
Facilitator – United Kingdom
Ian’s training credentials include consultative and strategic selling, coaching, sales leadership as well as negotiation. He is familiar with delivering to a multitude of sectors and is passionate about helping participants achieve sustained behaviour change. Ian has trained new starters and juniors through to senior sales management and C-suite teams.
Nicki Lee
Facilitator – United Kingdom
Nicki has a successful track record in business diagnostic, gap analysis and training design and delivery in both a wide range of public and private organisations.
Nicki’s career spans over 20 years in learning and development and consultancy.
Saskia Haafkes
Facilitator – France
Saskia Haafkes, an entrepreneurial leader with over 25 years of experience in B2B, is a driving force in the world of sales training and facilitation. Her career spans diverse roles reflecting her holistic grasp of the sales landscape.
With an impressive tenure as part of the Huthwaite International deliver team, Saskia's contributions have been transformative. She deftly melds her global sales and account management experience with her passion for leadership development.
Steve Dawes
Facilitator – United Kingdom
Steve has over 30 years of multinational commercial business experience. He has a deep knowledge that is valued by organisations and widely drawn upon to align training delivery with clients’ business strategy.
Steve has a proven ability to create, develop and manage global teams, to deliver high performance and game changing opportunities across culturally-diverse regions.
John Read
Facilitator – United Kingdom
Clients value John's strong background in sales, sales management, project management and learning and development which enables him to create tailored solutions that resonate with their unique needs and deliver the outcomes they desire.
Deane Hitchens-Orr
Facilitator – United Kingdom
Deane’s experience is derived from 20 years of consulting, selling and delivering to a wide range of multinationals from a variety of business sectors. During that time, he’s engaged with a multitude of professional services. His core subjects focus on sales processes, strategic account management, negotiations skills and presentation effectiveness.
Ana Tereza Maçarico
Facilitator – Portugal
Ana has almost 30 years of commercial management experience, and her extensive business acumen in leading strategy, culture, organisational change and productivity is utilised to help scope and design solutions with organisations that support their wider business objectives to ensure best return on investment.
Patrick Cooke
Facilitator – United Kingdom
When delivering programmes, Patrick leverages over two decades in B2B front-line sales and sales management, along with extensive experience in corporate IT sales, which include both software start-ups and major blue-chips, such as Oracle and IBM.
His work has delivered exponential growth of both turnover & profit, greater market reach, sustained positive sales behavioural and cultural change, and has helped organisations successfully transition into new markets.
Mike Kelly
Facilitator – United Kingdom
Mike’s delivery style is high energy and very engaging as he believes strongly that participants take their inspiration, energy and enthusiasm for new behaviours from the facilitator.
He is passionate about creating a learning environment that is fun, interactive and inspiring with the key goal that participants convert acquired knowledge into repeatable skills, driving a high degree of client centricity and enhanced results.
Ian Newall
Facilitator – United Kingdom
As a consultant, he has worked with a wide range of clients, from small businesses through to global clients. He has designed and delivered a variety of training programmes and has extensive experience in coaching sellers and sales managers.
Ian spent four years with the Huthwaite in South Africa and 18 years with Huthwaite International in the UK. He is currently engaged as an Associate of the company.
Julian Farrell
Facilitator – United Kingdom
Julian is an experienced Business Development Manager, working across both public and private sector clients with experience in both new business and account development.
Julian’s training experience includes consultative selling & account management, as well as negotiation. He is familiar with delivering to a multitude of sectors and geographies and has trained individuals at all stages of their career, from new starters through to experienced sales and negotiation professionals.
Neil Watson
Facilitator – United Kingdom
With over 30 years industry experience in Sales, Neil brings a wealth of practical experience in complex sales, negotiation, account management and Sales Training at an international level.
During his career Neil has managed the sales capability development of a major international business across Europe, Africa, Middle East and Russia for both direct and channel partners.
Shaun James
Head of Learning & Skill
Shaun has been a Learning and Development professional for 25 years, specialising in sales, negotiation and communication skills. His current role is as our Head of Learning and Skills, where he has responsibility for the quality of delivery across the international network of trainers.
Robin Hoyle
Head of Learning Innovation
Robin has over 30 years’ experience in L&D, having worked internationally designing programmes, running development sessions for people at all levels in most sectors and building innovative learning interventions. He has designed award-winning corporate development programmes in the UK, seamlessly integrating synchronous and asynchronous digital delivery.
Nick Martin
Director of Learning Solutions
Nick is passionate about delivering learning solutions that make a tangible and positive difference to the individuals and organisations that experience them. With 30 years of experience in sales and learning and development, he’s dedicated to that end.
Richard Tillery
Learning Development Consultant
Richard provides end-to-end learning and development consultancy services. He assesses all elements of the learning journey through TNA and learning assessment, tailors content to fit the business environment, delivers collaborative programmes, and provides coaching and feedback to help participants affirm and sustain their learning.
Katie Adgie
Learning Development Consultant
Katie is a highly experienced learning facilitator with over 15 years in L&D. Her experience of creating, developing and embedding learning journeys has given her valuable insight and expertise in successfully managing the requirements of an organisation, alongside the individual learner needs.
A self-confessed L&D fanatic, Katie shares her extensive knowledge and passion with participants, providing an innovative and energetic learner experience in both virtual and face-to-face training environments.
Charlie Jefferson
Learning Development Consultant
A highly motivated L&D professional for over a decade, Charlie delivers sales and negotiation skills development to Huthwaite’s wide-ranging client base.
Charlie’s proactive, analytical approach to learning enables him to deliver a truly customer-focussed experience. He is passionate about developing people and growing their capabilities to achieve greater personal success and improved business objectives.
Rob Honeyman
Learning Development Consultant
Rob is a professional and affable personality with experience of delivering to groups of all sizes and has worked in L&D roles in a variety of sectors. Growing up in a military family, Rob has experience living and working in many different cultures in various countries. He currently delivers sales and negotiation skills development to Huthwaite International’s clients across the globe.
Tony Willshire
Learning Development Consultant
A highly knowledgeable trainer and coach, Tony has managed successful training implementations with many of Huthwaite’s global clients. During his 35 years in the industry, he has delivered across 5 continents to a variety of business sectors.
“We have worked with Huthwaite and SPIN® for almost a year now and we are impressed with Huthwaite’s professionalism, responsiveness and capability to scale fast and get things done together with our teams around the globe."
– Maja Schrøder, Business Lead, Roche