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The increasingly digitisation of the business world means the relationship between sales and marketing teams has been – and needs to be – totally transformed. But what challenges are businesses facing in creating sales and marketing alignment?
Nearly all senior business decision makers (92 per cent) believe sales and marketing teams should work closely together, but 64 per cent say they could be more aligned, according to a YouGov survey of 725 business leaders commissioned by Huthwaite International.
Recent research in partnership with YouGov suggests the relationship between sales and marketing is weak. The sales marketing relationship is probably the single most important relationship in a company and we can’t afford for it to be broken. How do we change this?
What affect does Artificial Intelligence pose for Learning and Development? Is there a risk of pushing everyone towards a safe and limited way or learning?