Welcome to our library. Here you will find all our latest research, news, insights and opinion from around the world. We update it regularly so bookmark this page and come back soon. Alternatively sign up (bottom left) to receive our Huthwaite Insights straight to your inbox.

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Digitisation is transforming the sales and marketing relationship – are you ready?

March 22nd, 2017|Categories: Opinion|

The increasingly digitisation of the business world means the relationship between sales and marketing teams has been – and needs to be – totally transformed. But what challenges are businesses facing in creating sales and marketing alignment?

Research: digitisation drives vital sales and marketing partnership – but business yet to catch up

March 13th, 2017|Categories: Press releases|

Nearly all senior business decision makers (92 per cent) believe sales and marketing teams should work closely together, but 64 per cent say they could be more aligned, according to a YouGov survey of 725 business leaders commissioned by Huthwaite International.

Fixing the sales marketing relationship & winning more business in the digital era

March 13th, 2017|Categories: Articles|

Recent research in partnership with YouGov suggests the relationship between sales and marketing is weak. The sales marketing relationship is probably the single most important relationship in a company and we can’t afford for it to be broken. How do we change this?