Sales Management Association Sales Event. 5th March 2015, Netherlands.

Huthwaite International was pleased to be a keynote speaker at the 2015 Sales Management Association (SMA), Netherlands. The SMA Sales Event is an annual occasion which presents sales professionals with opportunities for networking and knowledge sharing. This year’s event focussed on ‘The power of sales’.

As keynote speaker, Tony Hughes, CEO of Huthwaite International, spoke on the importance of using effective verbal behaviours and the impact these can have on sales success. Tony shared insights and key findings into Huthwaite’s original and recent global research into verbal behaviours. Watch Tony’s full speech below.