A Huthwaite International research report

This report shares the impact on financial gains of companies we have worked with following a SPIN® Selling implementation. The findings include a detailed report on a recent project with Urgo Medical, a €214 million international wound care company, who set out to double their turnover within just 5 years. The report also includes the impact on financial gains from SPIN® Selling and SPIN® Coaching for five additional companies, all from different business sectors, from the year 2000 to date.


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