Huthwaite are the creators of SPIN® Selling – the internationally recognised and award-winning programme that provides global sales teams with the skills and behaviours to transform your organisation. 

With over 50 years' experience and research, we know what effective sellers do. We’ve spent decades learning which key behaviours deliver outstanding performance, identifying what separates successful people from their less effective peers.

Teams who use Huthwaite’s tried and tested techniques experience improvements that can lead to substantial growth, increased market share and better overall financial performance.