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Elevate your sales performance with the creators of SPIN Selling

Transform your selling skills with our tailored SPIN sales training plans. Created by the original developers of the SPIN selling methodology, we leverage nearly 50 years of international sales experience to elevate your performance. 

Why train with Huthwaite International? Because we offer:

  • Nearly 50 years of international sales expertise

  • Training delivered across 109 countries in 35 languages

  • SPIN, the world's most researched and validated sales methodology, designed with your success in mind

Start your journey to sales excellence with a free, bespoke SPIN training plan, tailored to the training and development needs for you or your sales team. With Huthwaite International, the creators of SPIN Selling, your success is our mission.

Begin developing your free training plan today by filling in the form.

Our SPIN Selling training is for you if you're:

Adopt world class selling skills

An experienced sales or business development professional looking to adopt world class selling skills

Improve sales performance

Looking to improve overall sales performance

Adopt a consistent sales methodology

A sales leader looking for a consistent sales methodology that all your team can adopt

SPIN Selling: What you’ll learn

As the creators of the SPIN Selling methodology, Huthwaite International have been transforming the way world class businesses do sales for over four decades. With our SPIN Selling training, you'll learn how to:

understand

Understand the strengths and weaknesses of your current selling technique, and gain actionable improvements using SPIN Selling.

describe

Describe the psychology of customer needs, understand how major buying decisions are made and learn how to influence decision-makers.

Demonstrate

Demonstrate the key behaviours used by effective salespeople in their verbal interactions with customers, and develop a framework for planning sales calls with these in mind.

Practice

Practice the techniques that greatly reduce the likelihood of objections, and how these can be used in real life situations.

Measure

Objectively measure your performance compared with our skilled behaviour profile.

Plan

Create an action plan for your continued skills development.

Download the science behind SPIN selling

The science behind SPIN selling eBook

Discover the theory behind why closing techniques can reduce your chances of a successful sale and why ‘benefit’ statements may be creating objections.

Download the whitepaper to learn:

  • How you can develop SPIN selling skills
  • How successful sellers use SPIN selling to minimise objections
  • Verbal behaviours that successful sellers use to make compelling benefit statements

Essential reading for sales leaders.

Download Whitepaper

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Download your copy of the science behind SPIN selling

Testimonial

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Since we’ve had SPIN training our conversion rate (won vs lost) has improved from 10% to 23% and our overall pipeline conversion has improved from 15% to 18% despite the many challenges we’ve faced due to Covid. We have also seen improvements in our internal communication, sales predictions and team training now we have a shared sales language.

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Dan Metcalf, Sales Manager EMEIA, Scientifica
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What can I expect from a SPIN OPEN Programme?

Many of our clients who require a large, dedicated learning intervention involving many employees often assess our methodologies through an Open Programme prior to full implementation.

Several of our global clients have even adopted our techniques as their default operational standard, mandating new hires to participate in the Open Programme as part of their onboarding process. This creates a dynamic blend of participants and enriches the overall learning experience.

Find out more

FAQ

Why do I need SPIN Selling training when I can just read the book?

When reading a book, there is no way to truly check your understanding is correct, but the SPIN learning journey incorporates digital with collaborative learning so you can learn with, and from other participants.

In both our face to face and virtual classrooms, Huthwaite skilled trainers and the participants can ask questions as and when they appear, to achieve a unified understanding. If you are seriously interested in taking this research backed sales methodology and fully incorporating the SPIN strategy into your personal sales efforts or business operations – SPIN training is essential.

How is the SPIN Selling training delivered?

Our facilitator-led training can happen in both the virtual and the physical classroom. Our virtual classroom provides participants with a synchronous, live training experience with all the key features of a physical classroom coupled with access to digital learning assets via our collaborative learning platform. But for many clients and for various reasons, face-to-face, facilitator-led training is still the best solution for their learning needs. The physical classroom offers learning interventions away from desks where participants have fewer distractions and can fully focus on the live training,

Are there any requirements for taking the SPIN Selling training?

No, there are no requirements or qualifications needed to take this course. If you are involved with sales, or responsible for sales performance and development, this programme is for you.

What will I get when I complete the SPIN Selling training?

Certificates are issued after completion of the full SPIN learning journey. Depending on the training delivery method, certificates can be issued either as a paper copy or as an electronic document that can them be added as an official certification to your LinkedIn profile.

Start your journey by developing your SPIN training plan today.

Develop my training plan