Know the strengths and weaknesses of your current selling technique, and gain actionable improvements using SPIN Selling.

Describe the psychology of customer needs, understand how major buying decisions are made and learn how to influence decision makers.

Demonstrate the key behaviours used by effective salespeople in their verbal interactions with customers, and develop a framework for planning sales calls with these in mind.

Practice the techniques that greatly reduce the likelihood of objections, and how these can be used in real life situations.

Objectively measure your performance compared with our skilled behaviour profile.

Create an action plan for your continued skills development.