Why bad things happen to good new products
Learn why traditional product-focused launch strategies might actually be sabotaging your sales and discover how to connect product innovation to customer needs.

Is the customer in your DNA?

Learn how to take customer centricity beyond a slogan and to embed it into your culture. Develop a new way of thinking about your organisation and its relationships with customers.

The art of the sales advance

Learn how to maintain momentum by driving sales forward as we highlight the seamless bridge between our research and real-world application of our proven tactics.

The psychology of decision making

Learn how successful sellers identify where their customers are in their buying process and tactics you can adopt when a prospect isn't ready to buy.

Embracing two-faced strategies

A good salesperson must be two-faced! They need to be able to adapt their strategies to benefit both customer interactions and organisational approaches.